Marketing Strategy Marketing Strategies - 871 Words

Purpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible, investments in research and development, brand portfolio, competitive market, future debt rating, cost structure and small business units. Internal strengths include domestic market and qualified workforce. The marketing strategies recommended related to the focus of this report and are based on the SWOT analysis are included. They are product strategy, distribution strategy, promotion and pricing strategies. Summary of Our Past and Current Situations Current Situation The current situation of the firm’s market can be looked in the following categories; The economic environment in the market is so resilient in the face of world economic uncertainty. There is economic freedom in the industry and this will work in favor of the organization. This is because the deficit-cutting efforts have managed to control public spending in the market to level of 70%. The labor reforms that have helped increase working hour flexibility are also in place. AccordingShow MoreRelatedMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategies For Uber s Marketing Strategy1786 Words   |  8 PagesCurrent Marketing Strategy By December 2015, Uber has raised total equity funding of $6.61 billion in 12 rounds from 52 investors (Exhibit 2: Uber’s Investment Rounds) (CrunchBase, 2015). 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For example, marketing and advertising highly revolves around a marketing plan as it plays an important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing plans consist of multiple different components/sec tions which, when put together form the overall plan as a wholeRead MoreAmazons Marketing Strategy1993 Words   |  8 PagesAbstract The purpose of this paper is to evaluate the marketing process of online retailer Amazon.com, Inc. Amazon.com provides a number of retail services as well as web and storage services. The corporate strategy framework, as discussed in Cravens amp; Piercy’s Strategic Marketing text, will be used to examine the background of the company and define its current position. The corporate framework includes the following: (1) corporate vision (2) corporate objectives toward vision (3) resourcesRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. 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It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreThe Marketing Strategy Of Walmart Essay1748 Words   |  7 Pagesdepartment where they work in (Sang-Hung, 2006). This is a great marketing strategy, because it doesn’t allow the consumer to feel that they are walking throughout the store without constant assistant. There are also employees who job is to provide the consumer with samples of products throughout the store on a daily basis, this allows the consumer to try the product before they buy it (Sang-Hung, 2006). This marketing strategy can be used as a survey technique that measure whether the product