Definition and Examples of Eye Dialect in English

Marketing Strategy Marketing Strategies - 871 Words

Purpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible, investments in research and development, brand portfolio, competitive market, future debt rating, cost structure and small business units. Internal strengths include domestic market and qualified workforce. The marketing strategies recommended related to the focus of this report and are based on the SWOT analysis are included. They are product strategy, distribution strategy, promotion and pricing strategies. Summary of Our Past and Current Situations Current Situation The current situation of the firm’s market can be looked in the following categories; The economic environment in the market is so resilient in the face of world economic uncertainty. There is economic freedom in the industry and this will work in favor of the organization. This is because the deficit-cutting efforts have managed to control public spending in the market to level of 70%. The labor reforms that have helped increase working hour flexibility are also in place. AccordingShow MoreRelatedMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategies For Uber s Marketing Strategy1786 Words   |  8 PagesCurrent Marketing Strategy By December 2015, Uber has raised total equity funding of $6.61 billion in 12 rounds from 52 investors (Exhibit 2: Uber’s Investment Rounds) (CrunchBase, 2015). Compared to its seed capital of $200,000, the company has expanded enormously in these few years. Besides its evolving service lines, Uber is actively investing and developing marketing campaigns. This is highly related to Uber’s success in attracting customers, which is the most important revenue stream of theRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing : Direct Marketing Strategies Essay1037 Words   |  5 PagesDIRECT MARKETING Direct Marketing is a form of advert in which a producer of one business introduces physical materials on market to consumers or other business entities and informs them about the services or products in stalk for them. The producer addresses customers through different channels such as mail, e-mail, phone, in person, etc. When one engages in direct market, he/she is not expected to make general adverts like the adverts on billboards to promote a brand or make people aware of theRead MoreMarketing Plan For A Marketing Strategy1897 Words   |  8 PagesMarketing plans are essential to businesses and companies in terms of coming up with a meticulous plan to market and advertise products, such as food brands you would see on supermarket shelves. For example, marketing and advertising highly revolves around a marketing plan as it plays an important role in organising and facilitating a marketing campaign (Kotler et al., 2009). Marketing plans consist of multiple different components/sec tions which, when put together form the overall plan as a wholeRead MoreAmazons Marketing Strategy1993 Words   |  8 PagesAbstract The purpose of this paper is to evaluate the marketing process of online retailer Amazon.com, Inc. Amazon.com provides a number of retail services as well as web and storage services. The corporate strategy framework, as discussed in Cravens amp; Piercy’s Strategic Marketing text, will be used to examine the background of the company and define its current position. The corporate framework includes the following: (1) corporate vision (2) corporate objectives toward vision (3) resourcesRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining its marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreThe Marketing Strategy Of Walmart Essay1748 Words   |  7 Pagesdepartment where they work in (Sang-Hung, 2006). This is a great marketing strategy, because it doesn’t allow the consumer to feel that they are walking throughout the store without constant assistant. There are also employees who job is to provide the consumer with samples of products throughout the store on a daily basis, this allows the consumer to try the product before they buy it (Sang-Hung, 2006). This marketing strategy can be used as a survey technique that measure whether the product

Teaching in 21st Century

Question: Discuss about theTeaching in 21st Century. Answer: Analysis of the Scenario Looking at the case presented, it is clear that Mr. Benjamin and Ms. Newcombe prefer different teaching and learning practices. While the former prefers a more traditional teaching and learning practice, the latter prefers a more contemporary one. The emergence of technology in education has cut off the human connection between teacher and learner, something that is necessary for second graders. Recent research has indicated that educators who place themselves as partners with their learners, constantly learning alongside these children and contributing to their expertise, are most likely to encourage deep learning results (Costa, 2012). However, even though the traditional approach appears to be more suitable for grade two children, Mr. Benjamin needs to consider a few potential issues associated with this particular practice. For instance, given the fact that todays educational population is quite diverse, some of the children may fail to understand what Jim the firefighter might be trying to communicate. This means that some of them may not fully comprehend the English language, and thus have a difficult time understanding how they can go about putting out the fire should the incident repeat itself in future. Additionally, traditional teaching and learning practices such as the one preferred by Mr. Benjamin tend to create a setting where some of the second graders may be shy about asking questions or airing their concerns regarding the subject matter (Collins Halverson, 2009). Notably, Jim the firefighter may not have all the information needed to teach these children on fire safety, and how such incidences affec t the local community. Examination of New Practices, Partnerships, and Technologies for Teaching and Learning As indicated above, unlike Mr. Benjamin who prefers traditional teaching and learning practices, Ms. Newcombe prefers contemporary ones that would support the second graders well being and learning about fire safety. She believes that new teaching and learning practices would be suitable in this particular situation. Academic environments and their teachers are required to be mindful of the practical and cultural impacts, locally and internationally, while making explicit connections between politics, environment, economics, and technology (Kalantzis, Cope Fehring, 2002). Many would agree that technology contains the power to change education in the 21st Century through active mental participation and engagement. Furthermore, most innovative teachers are already offering guidance to utilize technology transformatively. By using technology such as the Internet to teach the grade two children about the coal mine and the fire, Ms. Newcombe will not only have considered the existence of diversity, but will also have catered to every childs educational needs. Thanks to language translation apps and websites, children who are not fluent in the English language can still understand what is required of them, should such a situation occur in future (Plowman McPake, 2013). It is important for Ms. Newcombe to consider new technologies and internal and external partnerships in order to better enhance learning and address her wellbeing concerns. Learning for the 21st Century should support learners to participate in knowledge-based activities in genuine contexts. Effective learning requires extra support, expertise, and resources from various individuals, with learning experiences more linked to the local community. Moreover, teachers need to be able to truly collaborate with experts, families, businesses, and organizations that can offer specific kinds of expertise, access to reach learning opportunities, or knowledge in community contexts (Fullan Langworthy, 2014). Ms. Newcombe should acknowledge that connectedness between educational institutions and other organizations, individuals and groups in the local community is an essential part of 21st Century learning. Such connections allow for learners to promote future oriented learning by keeping educati on closely linked to community developments, needs, and understandings. Ms. Newcombe should make a point of learning more about the New Media Consortiums Horizon Project which assists leaders and teachers in thinking across the globe to build upon and contribute to the innovation taking place at their schools (DEEWR, 2011). By so doing, she will not only be able to keep up with the latest and emerging technological trends, but will also have access to all the information required to educate the second graders on fire safety. Both Mr. Benjamin and Ms. Newcombe have a responsibility for sustaining and supporting professional development and learning. Therefore, they need the courage and wisdom to make decisions, together with the ability to change and adapt to meet the demands of fast transforming environments. The teachers also need to show willingness to do things differently, embrace new innovation and technologies, able to empathize and inspire, and have a local and international perspective (Costa, 2011). Mr. Benjamin and Ms. Newcombe should aim at providing a setting where discussions about opportunities and problems are encouraged. However, they should know that there is no single or ideal approach that works in all situations. Therefore, these two teachers should borrow from a wide range of practice and knowledge. Both Mr. Benjamin and Ms. Newcombe should consider the use of visual presentations where they either watch a documentary or animation film via the Internet regarding fire safety, since grade two children are more visual at this particular age. Furthermore, they should also consider taking the children on a visit to a recent fire site in order for them to understand exactly what is required of them (Fullan Langworthy, 2014). By so doing, the activity that they are planning on conducting will be suitable for the second graders, and the teachers will have incorporated both the conventional and modern teaching and learning practices. References Collins, A., Halverson, R. (2009). Rethinking education in the age of technology: The digital revolution and schooling in America. New York: Teachers College Press. Costa, A. (2011). Teachers as continuous learners. Retrieved on September 15, 2016 from https://www.nesacenter.org/uploaded/conferences/FLC/2011/handouts/Watts/Teachers_as_Continuous_Learners.pdf Department of Education, Employment and Workplace Relations (DEEWR). (2011). Strengthening family and community engagement in student learning resource. Retrieved on September 15, 2016 from https://www.partners4learning.edu.au/_uploads/_ckpg/files/Attachment_5_Strengnthening_family_and_community_engagement_in_student_learning_resource.pdf Fullan, M., Langworthy, M. (2014). A rich seam: How new pedagogies find deep learning. New York: Pearson Education. Kalantzis, M., Cope, B., Fehring, H. (2002). Multiliteracies: Teaching and learning in the new communications environment. Primary English Notes, 133. Pp. 1 8. Plowman, L., McPake, J. (2013). Seven myths about young children and technology. Childhood Education, 89(1). Pp. 27 33.

Juvenile Firesetters Essay Example

Juvenile Firesetters Essay John Fogelsanger Incendiary Fire Analysis and Investigation August 31, 2010 Don West Throughout the United States, there is an increasing problem with juveniles starting fires, and several communities have started intervention policies to help combat this problem. The Federal Bureau of Investigations has reported the crime that is committed by juveniles under the age of eighteen is arson, since 1996, approximately half of all the arson arrests were juveniles under the age of eighteen. Per author, G. Scott Burlin a questionnaire was presented to 20 juvenile male fire setters at the Cornell Abraxas Youth Fire Setter Program in South Mountain, Pennsylvania. This facility has the capability of having 36 juveniles to reside there for treatment for their severe history of setting fires. The information collected from this questionnaire shows that some of the juveniles started setting fires at the early age of one. When the juveniles were asked when they started setting fires 11 of the 20 stated that they started before they were 10 years old proving that this criminal behavior starts early in life. Numerous youths admitted to setting over 500 fires. They explained that anger was the reason they gave, for this type of juvenile behavior. They also answer that they came from a single parent family. In my research there has been a constant four different categories of juvenile firesetters identified. â€Å"The four categories are curiosity firesetter, crisis firesetter, juvenile delinquent firesetter, and pathological or mentally disturbed firesetter. These juveniles can be further classified as little risk, some risk or definite risk for future fire setting behaviors (Burlin 2007)†. The best way society can intervene and discriminate the behavior that has been known to be deadly is in the ability of society to identify this behavior. There are numerous reasons that juveniles set fires. Society has the challenging duty to take care of these kids. In most of the cases, the child will be sent to a juvenile detention, while others only need to be educated in fire safety. We will write a custom essay sample on Juvenile Firesetters specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Juvenile Firesetters specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Juvenile Firesetters specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Some people may view juvenile arson as a crime against property, but most investigators believe that it is a violent crime against people and needs to be addressed. According G. Scott Burlin the author of An examination of Juvenile Firesetting and the Reasons Kids Set Fires, that in 2002 children intentionally set over 68,000 fires, resulting in 630 deaths and 2030 fire injuries. A large number of young juveniles continue to start fires long after they have been convicted of their first arson charge in the juvenile court system, and even into their adulthood. Because of these cases involving fire, the communities believe that the problem should be handled by the fire departments. The reason most juvenile firesetters continue to set fires is that they are motivated by complex psychological dynamics; society often considers juvenile firesetting an issue that mental health professionals are needed to handle the problem. Because it is a crime of arson, most people believe that the police or law enforcement agencies need to be involved with the problem. Because the problem of arson is a complex problem, Fire Departments, Law enforcement, and licensed mental health professionals should all be involved and working together, Another solution that was discussed in the research was that the parents need to be responsible and held accountable by society for the actions of their children. (Zipper Wilcox, 2005). Early identification of juveniles that are at risk of becoming a juvenile fire setter is the first step in the elimination of the problem. However early identification cannot be completed until they can understand the issues that causes a child to start setting fires, and this understanding is also the best way that these kids can be treated and rehabilitated. In an article for Psychology Today in 1985, author Wayne Wooden outlined four distinct categories that each juvenile firesetters can be classified in. His four categories are curious, problem ridden, delinquent and mentally disturbed. Wooden first category is curious firesetters. In this category, e describes the curious fire setter as not intentionally setting the fire by as a accident because they were playing with matches or a lighter and accidentally started a fire. There is usually no close parent supervision of these children, and these children have not had any formal education in fire safety. Most of the children that are in this category are males below the age of ten Wooden’s second group is the problem-ridden firesetters. The children in this cat egory are children that are seeking the attention of their parents. Most of all juvenile firesetters can be classified into this category. The children in this group are usally children that have no or little self-esteem, cannot solve problems by themselves, and have little social interaction with other (Wilcox Zipper, 2005). Because of other emotional problems, physical stress that the child is having difficulty with, it is believed that this action of starting fires is a relief of those stressors, or attraction attention to them to get help to solve the problems that they are experiencing. Allot of the fire that are set in this group are started near or in there house. An example that the Burlin used was a fire they set in their bedroom burning their parents closes. Psychologists believe that since these children are burning there bed suggests that the child is upset with their life, because it is believed that the bed represents a warm and safe place. (Wooden, 1985). Approximately 14 percent of juvenile firesetters have been classified as delinquent youths. The juveniles in this group are normally have control problems and do not like to follow orders so they are protesting against authority. These juveniles are between the ages of 10 to 17. The largest amount of these juveniles do not have any type of supervision from their parents, are usually hang out in groups, and are pressured into starting fires from their peers. These juveniles often have a history of antisocial behavior and a previous history of starting fires. Usually are already known by the local police and law enforcement officers, and have previous experienced the juvenile justice system. Just like the problem-ridden children, the delinquent juveniles start their fires as a cry for help, or to get a response to deal with stress. Sometimes activities are to add excitement to their boredom, and are random acts of vandalism. Usually, these juvenile fire setters are starting their fire in safe places like abandoned buildings, old sheds or dumpsters. Unlike other juvenile crimes, arson is disproportionally a white middle class activity. There appears to be several possible explanations per Roy Spouse author of Juvenile Firesetter – Americas Troubled Youth. First, he believes that the juvenile comes from single family households in poor ethnic communities appear to differ from a single parent household in a middle class. Specifically single parents do not have an extensive family to look after the child while the parent is at work. Secondly and perhaps, more important, middle class children may be socialized to deal with their anger differently. Passivity and control are the middle class values, and as a result, the middle class children often resort to passive aggressive ways, they challenge those who threaten them but not directly. Overwhelmingly, firesetters come from troubled families. Whatever the exact nature of their respective problems is due to family instability, problem parent-child interaction, absent fathers’ parental pathology, or overindulgent and inconsistent mothers, the fact is clear that these juveniles are at rick because of family disturbances. Early identification and intervention of the youth that are at risk, is the purpose of any good juvenile firesetter program. For the juvenile program to be successful, it needs to be an important part to the community and needs the support of the community. This program is designed to prevent and control firesetting and arson related fires activities, Dr. Jessica Gaynor states that there are five essential components of juvenile firesetter programs; identification, assignment evaluation, education, referral, and follow-up. In addition, there needs to be community service, restitution and counseling to enhance the program. â€Å"The community needs to take the lead in building a comprehensive strategy to combat the juvenile firesetting and arson. The centerpiece of this approach is a continuum of care designed to provide a swift, certain, and consistent intervention for all youth (Gaynor, 1997, p. 31)†. The chances of successful intervention increase drastically with early identification. Early identification is defined in several ways: early can be defined by the child’s history that the child is not involved with firesetting. Early identification of emerging psychological or social conflicts is the second way of defining early identification. Counselor interrupting the beginning pattern of antisocial behavior that can lead the child to a criminal history later is the third way that early identification is defined. The second phase of a program per Gaynor is assignment, to be an effective assessment to the juvenile firesetter program involves systematic screening procedures and a formal intake process. The intake process is designed to provide a secure and standard pathway through the juvenile firesetter and their families. The main objective of evaluating the juvenile firesetter program is the ability to understand why the juveniles are starting the fires, and to evaluate weather a child will start another fire in the future. There are three different classifications the determine the risk of a child starting another fire. The three classifications are little, definite, and extreme. Once the risk assessment is completed for the child and the family, the next step is to recommend the appropriate intervention. The recommended intervention strategy for these cases is to have the child to attend a formal fire safety education program; in addition, three in ten cases are likely to be classified as definite risk. Most children also require a referral to receive additional treatment. The juvenile can be referred to various professionals to treat different problems, a mental health specialist, law enforcement, social services and appear before a juvenile court. Most of the time juvenile firesetters are referred to a psychologist for professional mental health. The parents need to be responsible and understand the need of obtaining the provided help. If the juvenile and parent fail to seek the recommended treatment they will be held responsible for their actions. When the referral is ordered by the court system, and not completed the court will impose harsher penalties REFERENCES Bradner, J. (2003) A Comparative Analysis of a Juvenile Firesetter Intervention Program Downloaded from www. usfa. dhs. gov on August 2, 2010. Burlin, G. Scott (2007) An Examination of Juvenile Firesetting and the Reasons that Kids Set Fires. Gayor, J (1997) Juvenile Firesetter Intervention Hand Book Downloaded from www. usfa. dhs. gov on August 5, 2010. Klingele, M. (2005) An analysis of the juvenile firesetter program in the Denton Fire Department downloaded www. usfa. dhs. gov on August 3, 2010 Sprouse, Roy (1993) Juvenile Firesetter – Americas Troubled Youth. Wooden, W. S. (1985). The Flames of Youth. Psychology Today, 19, 22-24. Zipper, P. , Wilcox, D. K. (2005, April). Juvenile arson: the importance of early intervention. FBI Law Enforcement Bulletin, 74, (4).

25 Adverbs That Get an A

25 Adverbs That Get an A 25 Adverbs That Get an â€Å"A† 25 Adverbs That Get an â€Å"A† By Mark Nichol You already know many adverbs that start with a-, a prefix that can mean, among other things, â€Å"on† (aboard) â€Å"in a state† (asleep), or â€Å"in a manner† (aloud). Here’s a roster of some of the lesser-known words in this class, many of which inspire vivid imagery, evoke an archaic or rustic tone, or conjure an amusing tableau, perhaps all at once: 1. Aback (â€Å"surprised†; usually employed in the phrase â€Å"taken aback† in a passively constructed sentence): â€Å"She was taken aback by his vehemence.† 2. Abaft (â€Å"at or toward the stern†): â€Å"They found the drunken sailor abaft, sleeping in a lifeboat.† 3. Abed (â€Å"in bed†): â€Å"He found his friend abed, felled by a high fever.† 4. Ablaze (â€Å"on fire†): â€Å"As they had feared, the shed was ablaze, the flames lighting the night sky.† 5. Afar (â€Å"at a distance†): â€Å"From afar, they descried the outline of a magnificent castle.† 6. Afield (â€Å"on the field,† â€Å"away from home,† or â€Å"lost†): â€Å"The absentminded fellow, engrossed in a scholarly volume, soon found himself far afield.† 7. Afire (see ablaze) 8. Aflutter (â€Å"agitated,† or â€Å"flapping†): â€Å"The ladies were all aflutter at hearing the stranger’s vivid imprecations.† 9. Afoot (â€Å"on foot,† or â€Å"under way†): â€Å"The conspirators, he noticed as he watched them sneak away from the house, were already afoot.† 10. Afresh (â€Å"again†): â€Å"Invigorated by the contents of the flask, we strode off afresh.† 11. Agape (â€Å"gaping,† or â€Å"exhibiting wonder†): â€Å"We stood staring at the spectacle, mouths agape.† 12. Aghast (â€Å"shocked†): â€Å"She stood aghast, rendered speechless by the destruction we had wrought.† 13. Agog (â€Å"eager†): â€Å"We kids were of course agog with excitement, for it was Christmas morning.† 14. Apace (â€Å"quickly,† or â€Å"keeping up with†): â€Å"The children kept apace with the marching band.† 15. Aright (â€Å"correctly,† or â€Å"in proper orientation†): â€Å"We set the fallen statue aright.† 16. Askance (â€Å"sideways,† and, by association, â€Å"with suspicion†): â€Å"Doubtful of the newcomer’s motives, she looked askance at him.† 17. Askew (â€Å"out of line,† or â€Å"disheveled†; the root word is skew, â€Å"oblique, slanted†): â€Å"His coat hung askew on his shoulders.† 18. Aslant (â€Å"at a slant,† â€Å"oblique†): â€Å"The sun’s rays struck the wall aslant.† 19. Aslope (â€Å"sloping,† or â€Å"slanting†): â€Å"The poorly erected tent tottered aslope under the tree.† 20. Astir (â€Å"active,† or â€Å"out of bed†): â€Å"She found the children, excited about the day’s celebration, already astir in their room.† 21. Astride (â€Å"with legs apart or on each side†): â€Å"He stood with his legs astride the struggling figure.† 22. Asunder (â€Å"apart,† or â€Å"in parts†): â€Å"The parchment had been rent asunder, and they painstakingly pieced it back together.† 23. Athwart (â€Å"obliquely across,† or â€Å"erroneously† or â€Å"unexpectedly†): â€Å"The rifle lay athwart the seat of the rowboat.† 24. Atilt (â€Å"tilted,† or, from tilt as a synonym for joust, â€Å"armed with a lance†): â€Å"The clumsily mounted knight charged, atilt in more than one sense.† 25. Awry (â€Å"turned† or â€Å"twisted,† or â€Å"other than correct or expected†): â€Å"To their dismay, they found that their plot had gone awry.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Exquisite Adjectives"Latter," not "Ladder"10 Tips to Improve Your Writing Skills

Quotes From A Time to Kill

Quotes From 'A Time to Kill' Set in Mississippi, A Time to Kill is a heartrending story of a father who fights for justice after his 10-year-old daughter is brutally assaulted. The father, Carl Lee Hailey, is accused of killing the men who attacked his daughter. Jake Tyler Brigance is the young white lawyer assigned to represent him. In these quotes from A Time to Kill, you feel the sorrow of a father who does not give up his fight for justice. Gain insight into what it means to be a father in a racist society with these quotes. Carl Lee Hailey America is a wall and you are on the other side. Hows a black man ever going to get a fair trial with the enemy on the bench and in the jury box? My life in white hands?Nigger, Negro, black, African-American, no matter how you see me, you see me different, you see me like that jury sees me... you are them.If you was on that jury, what would it take to convince you to set me free? Thats how you save my ass. Thats how you save us both.The fact is you are just like all the rest of them. When you look at me, you dont see a man, you see a black man.We are on different sides of the line ... I aint never seen you in my part of town. I bet you dont even know where I live. Our daughters, Jake, they aint never gonna play together.Yes, they deserved to die. I hope they burn in hell.You Jake, thats how. You are my secret weapon because you are one of the bad guys. You dont mean to be but you are. Its how you was raised. Jake Tyler Brigance What is it in us that seeks the truth? Is it our minds or is it our hearts?And until we can see each other as equals, justice is never going to be even-handed. It will remain nothing more than a reflection of our own prejudices.Can you see her? Her raped, beaten, broken body soaked in their urine, soaked in their semen, soaked in her blood, left to die. Can you see her? I want you to picture that little girl. Now imagine shes white.I just thought our kids could play together.If this is a party, boys, wheres the chips and beef? Otherwise, your being here seems a bit like illegal client solicitation, what with Carl Lee already having a lawyer and all.Its not me, were not the same, Carl Lee. The jury has to identify with the defendant. They see you, they see a yard worker; they see me, they see an attorney. I live in town; you live in the hill.

Research Essay Example | Topics and Well Written Essays - 500 words - 18

Research - Essay Example Conversely, this has changed whereby the incumbent leader Raul Castrol agreed to negotiate with Obama. Primarily, this regards diverse aspects meant to put the two states in harmonious pace and tackle matters that relate to their regional interests. The Cuba’s free consent to hold peaceful dialogue amid the states foresees a bright future ahead, where other states that declined trading with it due to U.S’ influence will resume their former relations. Hence, improving the Cuban economy, this at present is experiencing many inadequacies emanating from the US trade embargo. Cuban economic force lies on its strong and thriving agricultural sector that entails exporting cash crops to other states but not to the US. These entail sugar cane, tobacco, bananas and avocadoes. The state also boasts of rich resources, which comprise its exports besides utilizing them in their home industries to heighten the economy. Some of the state’s most reliable resources encompass petroleum, cobalt and nickel (McCoy 148). The latter two resources are more beneficial to the state, whereby the relevant authorities have devised strategies to invest in their productions to gain substantial foreign exchange. In addition, tourism sector contributes immensely in augmenting Cuban income owing to the state’s breathtaking landscapes, which attract many tourists globally (Sharpley & Knight 241). Consequently, these resources have enabled the state to provide most affordable and reliable health care for its people contrary to the other developed states like US. Presently , the state comprises of most educated youths in diverse fields, for instance IT; that is capable of boosting its economy. This is evident from its medical care sector that constitutes of proficient professionals (Vidal, Villanueva & Gonzà ¡lez-Corzo 5). The state despite endowed with resources and systems that boost its

Chesapeake and New England Colonies Term Paper Example | Topics and Well Written Essays - 1500 words

Chesapeake and New England Colonies - Term Paper Example Chesapeake and New England Colonies Early lifestyles of native Chesapeake inhabitants were affected by both geography and climate while social structure was imbalanced, especially that they had a shorter life expectancy. When Chesapeake became a British colony, there was no difference in terms of population growth. If it did, then it would be a lower life expectancy rate than those who were native settlers. The immigrants' life span was lowered to five years compared to that of the immigrants settling in Northern colonies. This is attributed to the immigrants' lack of immunity of the place's diseases such as malaria (Foner 16). Family life is well instilled in the early Chesapeake community. Children are trained to handle the family at an early age because parents die young. It is said that when a child turns 5, there is a 50 percent chance of losing a parent, or both parents (J. Volo and D. Volo). They were taught how to deal with familial responsibility such as taking care of their brothers and sisters and doing hous ehold chores. Their strong attachment to nature also influenced the natives’ belief system. As expected, they believe in supernatural and complex gods of nature. They attribute the weather, their harvest, and other natural events in general as the gods' reaction to their doings (Mountford). For example, if there is a storm, they would assume that the gods are not pleased with what they are doing. Another region in the colonial America is the New England colonies. While Chesapeake’s settlers had been living in the place ages before the formation of New England Colonies, the latter has a greater number of populations probably because they constitute more land area than the other or active economic ventures of the place. New England colonies include Maine, New Hampshire, Vermont, Massachusetts, Rhode Islands, and Connecticut. New England colonies were more improved compared to the Chesapeake region. They make use of land and aquatic agriculture and sell its products to ot her people. In the farming area however, they are not as blessed as Chesapeake of having fertile soil. Farmers are able to plant only one kind of crop because the climate is cold and the soil freezes at certain points of the year. When this time of the year comes, they would shift their means of living to fishing. Being near the Atlantic is advantageous for the people's sustenance because of abundant fish supply. Women are even part of the active economic cycle as merchants, selling home made goods such as soaps, candles and garments (â€Å"The New England†). The religious activities of the people in the New England Colonies are very formal and institutionalized. Unlike in Chesapeake, religious institutions such as the Quaker, Puritan, Baptist, Anglican, Jewish, Catholic, and Congregationalist were beginning to grow, influencing much of the social norms in that society (â€Å"Life in the 13 Colonies†). Like the Chesapeake family life, families in colonial New England a re tight-knit and interdependent to each other. Parents follow a traditional child-rearing strategy, which was to give corporal punishment for children who disobey. Children are also expected to have "unquestioned obedience" to their parents (Wright n.pag.). The Chesapeake community and the New England colonies are different in various ways especially in religion, population, and economy. With the description of their

Descriptive statistic Essay Example for Free

Descriptive statistic Essay Table 1 shows the descriptive statistics about the 74 models of automobiles released in the year 1978, these include the automobiles’ price, mileage, repair record, headroom, trunk space, weight, length, turn circle, displacement and the gear ratio with its corresponding results. In terms of automobiles’ price, it ranges to $3,291.00 up to $15,906.00 for the period of the said year. Its average price is $6,165.26 with a standard deviation of $2,949.50. It can be seen that prices are not close by to one another. With regards to mileage, the majority of the automobiles runs 41 miles for every gallon of gasoline, while the least runs only for 12 miles. The mean of mileage has resulted to 21.30 mpg, with a standard deviation of 5.79 mpg. As to the variable repair record it can be seen that only 69 were observed out of the 74 automobiles. The highest occurrence of repairs made is five times, whereas the least occurs only one time. The average repair recorded is 3.41 times while its standard deviation is only .98. It is also seen the data about the portion of automobiles’ headroom in inches. The automobile recorded with the largest headroom has 5 inches size however the smallest only got 1.5 inches. Further, the average headroom is 2.99 inches, changing at a standard deviation of .85. Respectively, the trunk of automobiles is given measured in cubic feet. The largest trunk noted has a 23 cu. ft. of space, on the other hand the least has a size of 5 cu. ft. The mean size of the trunk got a 13.76 cu. ft. having a standard deviation of 4.28 cu. ft. The automobiles’ weight resulted with the heaviest model got a 4,840 lbs. while the lightest among them weighs 1,760 lbs. The average weight of automobiles recorded is 3.019.46 lbs. A standard deviation of 777.19. While the measurement of automobiles’ length got a longest and shortest measure of 233 inches and 142 inches, respectively. The average length of the automobiles is 187.93 inches with a standard deviation of 22.27 inches. The highest measure of turn circles gathered is 51 ft. while, the lowest gathered measure is 31 ft. The average measurement of turn circles is 39.65 ft. varying at a standard deviation of 4.40 ft. As to the measurement of the displacement, the highest got a size of 425 cu. in. and the least got a size of 79 cu. in. The average measurement is 197.30 cu. in. and a standard  deviation of 91.84 in.cu. The gear ratio shows a result that its average/mean is 3.01. It ranges to 2.19 up to 3.89 with a standard deviation of .46.

The Horror of The Tell-Tale Heart Essay -- Tell-Tale Heart Essays

The Horror of The Tell-Tale Heart    Writers can use many tricks to make a story seem more interesting to the reader. From the words they pick to the setting to the time of the day... the possibilities are endless. In the story "The Tell-Tale Heart" by Edgar Allen Poe, the use of light and darkness, the description of the mans eye and the time frame make the story more scary than anything else. Poe also uses suspense at the end to make the readers heart beat faster. The speaker starts the story out by explaining that he doe not hate the old man that he is about to kill. In fact he even says that he loves him and that he has always been nice to him. The reason he must kill him however is because of what he calls his evil eye. When he describes it one can only have the feel of disgust just imaging it. "One of his eyes resembled that of a vulture-a pale blue eye, with a film over it" (Poe, 1). In the way that the reader describes the eye one gets the impression that the eyes looks as if it dead, maybe making the speaker feel that he has the right to kill the man. The next trick that Poe uses and probably the most interesting is the use of lightness and darkness. Every time the speaker goes into the room to look at the man he always describes the room as being pitch black. Even he takes extra precautions so as not to give off any light into the room. When he goes into the room, he takes a lantern with him but keeps it covered. The only time the lantern gets to shine is when the speaker wants to look at the mans face. Even with this he only shines "...a single thin ray...upon the vulture eye" (Poe, 2). It seems interesting that all of the reader's deeds must be performed in the dark almost as if he is ashamed of what he ... ...r night and just watch the man. Not only does the waiting let the reader know about the killer's seriousness but it also questions his sanity. From the begging of the story the speaker is trying to convince the reader that he has justification in wanting this man to die because of his dead eye. The way that he waits up night after night and watches this man reflects that of a stalker. And at the end when he pulls the boards from the floor to reveal the old man's hacked body, he says he did it because the old mans heart kept on beating and the sound was getting to him. One cannot help but think is this the story of a killer or a mad man? This reading leaves many unanswered questions about the speaker and what his real intentions behind killing the old man might have been. However, what it does not leave to the imagination is much room for any more horror.

Body Language

Body language means communication with the movement or position of the human body. It can be conscious – or unconscious. It is something that is noticed by everybody but is not always given enough attention. A way to learn the secrets of body language is to watch television with the sound turned off and try to interpret what is being said simply from reading body language. You will experience that humans say a lot with their mouth which is contradicted by their body, gestures and other channels of communication.This makes it easier to tell whether a person you are talking to is happy, sad, sullen or irritated. Or whether he or she is lying to you, or is impatient, or bored. You should also be able to register whether the person appears to like you, agrees or disagrees with you, is aggressive to you, or is suspicious, angry or worried. Body language is the movements of arms and legs, body posture, the manner in which you sit, facial expressions, gait, eye movements and regular gestures such as stroking your hair, touching your nose, etc.Tilting your head signals that you are not dangerous. Perhaps you hold your hands close to your face when you talk – generally, this is a sign of insecurity. The same is true if you roll a beard or moustache with your hands or fix your hair, perhaps pushing or curling it behind an ear. The way that people sit in chairs is not coincidental. If you are lounging with arms and legs dangling, it is probably a sign that you are relaxed and feeling comfortable.If you are positioned on the edge of the chair with you legs stretched before you and your feet crossed it can signal indifference. Someone going to the dentist or waiting for a job interview might be seated on the edge of the chair with his or her feet together. If it's a woman she'll probably be hugging her handbag, or clutching a hanky. Body tension spreads to the respiratory system, forcing your breathing and making you sound short of breath. When you are in such a position it is easy to lose your head and simply run away if things take a turn for the worse.We do not believe that you can teach people to control their body language completely; they will lose control at some point or other – when they become too eager or too angry. When you try to interpret body language, you must interpret in relation to what is being said with words In order to reach your conclusion you must also pay attention to facial expression, the mouth's position, eye movements and pupil dilation and retraction. Research has shown that the speaker's face is the most reliable source of information about the mood of a person.Eyebrows that rise up and down rapidly signal acceptance of social contact. If you raise your eyebrows and keep them raised for a while it signals surprise and astonishment – perhaps even indignation. When the raised eyebrows are used along with a wink you are flirting. This can cause problems. For example, in Japan where it is conside red very inappropriate, practically improper, to use eyebrow raising at all. Tears and laughter are forms of expression that we think are fairly easy to interpret. Body Language Body language means communication with the movement or position of the human body. It can be conscious – or unconscious. It is something that is noticed by everybody but is not always given enough attention. A way to learn the secrets of body language is to watch television with the sound turned off and try to interpret what is being said simply from reading body language. You will experience that humans say a lot with their mouth which is contradicted by their body, gestures and other channels of communication.This makes it easier to tell whether a person you are talking to is happy, sad, sullen or irritated. Or whether he or she is lying to you, or is impatient, or bored. You should also be able to register whether the person appears to like you, agrees or disagrees with you, is aggressive to you, or is suspicious, angry or worried. Body language is the movements of arms and legs, body posture, the manner in which you sit, facial expressions, gait, eye movements and regular gestures such as stroking your hair, touching your nose, etc.Tilting your head signals that you are not dangerous. Perhaps you hold your hands close to your face when you talk – generally, this is a sign of insecurity. The same is true if you roll a beard or moustache with your hands or fix your hair, perhaps pushing or curling it behind an ear. The way that people sit in chairs is not coincidental. If you are lounging with arms and legs dangling, it is probably a sign that you are relaxed and feeling comfortable.If you are positioned on the edge of the chair with you legs stretched before you and your feet crossed it can signal indifference. Someone going to the dentist or waiting for a job interview might be seated on the edge of the chair with his or her feet together. If it's a woman she'll probably be hugging her handbag, or clutching a hanky. Body tension spreads to the respiratory system, forcing your breathing and making you sound short of breath. When you are in such a position it is easy to lose your head and simply run away if things take a turn for the worse.We do not believe that you can teach people to control their body language completely; they will lose control at some point or other – when they become too eager or too angry. When you try to interpret body language, you must interpret in relation to what is being said with words In order to reach your conclusion you must also pay attention to facial expression, the mouth's position, eye movements and pupil dilation and retraction. Research has shown that the speaker's face is the most reliable source of information about the mood of a person.Eyebrows that rise up and down rapidly signal acceptance of social contact. If you raise your eyebrows and keep them raised for a while it signals surprise and astonishment – perhaps even indignation. When the raised eyebrows are used along with a wink you are flirting. This can cause problems. For example, in Japan where it is conside red very inappropriate, practically improper, to use eyebrow raising at all. Tears and laughter are forms of expression that we think are fairly easy to interpret.

Allowing Gays To Adopt

In most cases, the legality of adoption is based very strongly upon the principle of consent. Consent refers to the agreement by the child’s parents or the child’s guardian (the person or the agency under whose custody the child is) to accede the child for adoption and to expel the rights and duties with regard to the child. The process of consenting requires that the birth parents of the child notify a judge or court officials in writing.Alternatively, a part from the biological parents, other people issuing their consent can be the agency in charge of the child, the guardians, the court of law, or a close relative or the next friend who has already attained the legal age. In some states such as the Virgin Islands and the District of Columbia for instance, the child should issue consent when or when above 14. Sometimes this may be abnegated if the child is mentally ill. The execution of the consent normally takes 13 days while cases with the fastest ratification speed may take 12-24 hours.Heretofore, the next stage may differ since rules are state-specific. In most states, the written consent is notarized to the concerned public, while in other states; the consenting parents are taken for counseling as touching the matter. A provision for the revocation of the consent is normally very limited but in most cases, the adoption process is irrevocable. States in which there are absolutely no provision for the revocation include; Mississippi, Samoa and the Nebraska.The limited provision come in when the parents or guardians were defrauded, coerced or were under duress when issuing their consent. Some states also issue a time frame within which any case of disgruntlement can be aired by the parents. Conversely if the application to revoke the consent has been found to be in the interest of the child or if both the biological parents and the adoptive parents have reached this consensus, it will be the duty of the court of law to consider the petition.The 14th amendment of the American constitution, a post civil war judicial reconstruction, was originally intended to bolster the 13th amendment which in turn had brought slavery to a grinding halt. This amendment was to promote the rights of the former slaves. When it was proposed in the June 13, 1866, it spelt out equal protection of all by the law, birthing the â€Å"Separate but equal† doctrine. This amendment placed all persons on the same pedestal since all became under one law. It is upon this concept of equality that the marginalized groups began to come out for equal recognition.Privacy rights such as abortion, homosexuality became subject to debates. Currently perhaps the most heated form of debate is the one touching on the prospects of gay adoption (Ricketts, 1991). The laws for the best interest of the child assume that for any normal child to develop well, this should happen under the jurisdiction of the two parents. It is on this backdrop that in the best interest of the child, the law has come up with regulations which are geared towards the child’s protection for instance, in case of a divorce.By default, the law stipulates that upon divorce, both parents should have equal access and responsibility to and over the child. This can only be negated upon a parent being found to be harmful to the child. As far as the issue of the best interest of the child in relation to gay parenting is concerned, the law is not yet unified and therefore varies from one state to another. For instance gay parenting is prohibited in Florida but reconstructions are underway to recognize it in Alabama, Georgia, Ohio and Tennessee.The pro-gay parenting legal practitioners argue that it is better for a child to have a two parent family than a one parent one, and that it will be furthering the interest of the child since a two parent family can easily fend for the child’s needs than if the child had one or no parent at all. A case these lawyers have bro ught to the fore is the fact that there are presently (Clifford, Hertz, Doskow, Curry 2007)119,000 needy children in the US alone waiting to be adopted. Furthermore, they posit that children have more serious concerns than their parent’s sexual orientation.Discrimination against children raised by gay parents is not so far fetched compared to the discrimination encountered by gay parents. In America, this is not much of a problem compared to Australia where the parents are discriminated against in areas touching on taxation, social security, and workers’ compensation. The only case of discrimination against children with gay parents witnessed in Australia is limited to the peer groups and is always manifested in schools and in the neighborhood.This is because the Article 2 of the Convention of the Rights of the Child which was ratified in the 1990 sternly warns against child discrimination of any kind (Ricketts, 1991). Although some maintain that there is no strong bas is for the prohibition of the adoption by gay parenting, yet children rights and welfare agencies cite the child bearing studies on the other hand to maintain that children raised in heterosexual marriages thrive best emotionally, physically and mentally.They maintain that spates of violence are 2-3 times higher in homosexual marriages when compared to the heterosexual ones. In addition to this, they posit that homosexual marriages are always susceptible to dissolution with the normal gay marriage lasting 2-3 years and that homosexual activities are often marked with substance dependence, mental illnesses, suicidal tendencies and a shortened lifespan in comparison to heterosexual marriages.The proponents of same sex marriage and the adoption by the same sex parents have countered that these dysfunctions accrued by this group are as a result of the US socio-economic pressure, to which the opponents of adoption by the gay parents rebutted that the same pressure rests on the normative/ conservative form of marriage without yielding such results (Lerner and Nagai 2001). They further deliberate that children adopted or reared under the same sex marriage are highly vulnerable to sexual confusion, homo sexual behavior and premature sex.Nevertheless, it must be kept in mind that numerous strides have been made to entrench gay adoption and this has also produced gradual acceptance of the practice. A testimony to this is Florida which since 1977 had proscribed gay adoption but as per now efforts are in the offing to abrogate this law due to the push by the American Civil Liberties Union (ACLU) on the Supreme Court. In the same vein, the 1997 ACLU fact sheet, â€Å"the gay parenting statistics† to confirm this discloses that approximately, 6-14 million children are living under gay parenting.This could still be an understatement since most gays and lesbians are always reserved about disclosing the structure of their families due to fear of losing children (Mc Gurry , 2003). These changing prospects can be attributed to the fact that the emphasis on traditional form of marriage is gradually waning, and the subsequent overturning of state laws to assimilate gay marriages is in force. A case in point is when the then president Bill Clinton, signed the Defense On Marriage Act (DOMA), thus giving way to same sex marriage in Hawaii (Rimmerman, Wald, Wilcox, 2000).Gay adoption is also growing because of the fast rate with which gay parenting is spreading. Gay parenting, apart from the normal procedure of adoption occurs when one partner pulls out of a heterosexual marriage while still maintaining the custody of a child and moves into a gay marriage or, through lesbians opting for an artificial insemination upon siring a child enters into an agreement with gay partners for adoption. The co-parent adoption occurs when one gay who has an adopted child with him moves in with a partner who automatically assumes the role of a co- parent.This practice is co mmon in Washington, District of Columbia, Vermont, California, Minnesota, Alaska, and Oregon (Tonnerson, Andenaes and Wintemute, 2001). As touching on the stability of the children, the children grow up healthy and well adjusted compared to those who have one or no parent at all. This scores highly with the concept of the best interest of a child since the child’s financial and material needs are met. Conversely, the children under gay adoption turn out successfully just as the ones under heterosexual care.The American Psychological Association (AMA), out of its research maintained categorically that there was no evidence that children brought under gay adoption and parenting were susceptible to maladjustment or that they turned out less intelligent or suffered low self esteem; neither was there a connection between homosexuality and pedophilia or direct influence in the child’s sexual orientation in future. On the contrary, the AMA observed that 90% of child sexual ab uses were carried out by heterosexual men (Baker, 2005).To further dispel the misgivings on gay adoption, both the parents who want to adapt a child undergo a screening procedure which is a meticulous exercise meant to filter out those who have less prospects of making good parents. The fact that many potential gay parents navigate successfully these enchanted waters is a testimony of the type of parents they would make. Bibliography. Baker P. Public Discourses of Gay men. Rutledge: United States, 2005. Clifford D. Hertz F. Doskow E. Curry H. A Legal Guide for Lesbian and Gay Couples. Nolo: United States, 2007. Lerner R. Negai A.No Basis: What studies don’t tell us about parenting. Marriage Law Projects /Ethics and Public Policy Center: United States, 2001. Mc Garry J. K. Fatherhood for Gay Men: Emotional and Practical Guide to becoming a gay dad. Haworth Press: United States, 2003. Ricketts W. Lesbians and Gay men as foster parents. Wendel/ Ricketts: United States, 1991. Rim merman A. C. Wald D. K. Wilcox C. The Politics of Gay Rights University of Chicago: United States, 2000. Tonnerson M. Andenaes R. Wintemute M. Legal Recognition of Same Sex Partnership: A Study of National and European Law. Hart Publishing

buy custom Advertisement for Hyundai Genesis 2015 essay

buy custom Advertisement for Hyundai Genesis 2015 essay Introduction The Hyundai Genesis 2015 is a complete masterpiece in comparison to the first generation Genesis. Its look is well-defined, and every shopper would get enticed to have a close look at this South Korean automobile (Wiesenfelder, 2014). This vehicle is an alternative to more expensive competitors. Since its introduction in 2009, the Hyundai Genesis was envisioned as a credible alternative to established luxury sedans from Lexus, Mercedes and BMW, among others (Wiesenfelder, 2014). However, it had a few shortcomings which have been solved in the 2015 model. The blunt nose with the winged Genesis logo make it look like a Bentley to some extent. The 2015 models improvements in various areas include new dampers, anti-roll bars, springs, sub-frame brushings, engine mounts, and calibration of the electric power steering (Wiesenfelder, 2014). The power steering in the new model utilises a rack-mounted motor. In the terms of performance, it offers six-cylinder (V6) and eight-cylinder (V8) powe r. The V8 uses a 5.0L, 420-horsepower engine, while the V6 has a 3.8L, 311-horsepower engine (2015 Genesis - Key Features, n.d.). Market Research/Consumers The vehicle targets the luxury market, currently controlled by such sedans as the BMW 5-series and Mercedes-Benz E-Class. The Genesis 2015 offers as high-quality aspects as the market leaders, but it has a lower price. It targets the global market, especially high and middle-income consumers. Its focus is on the mid-luxury market. Although the Hyundai Genesis-series has not been in the market for long, its target consumers who can afford to part with a portion of their income to cover transportation costs. For a single person making $125,000 annually, it is possible to part with about 15% of their income to finance transportation costs (Howard, 2014). The car costs approximately $53,000, which is cheaper than most of the competitors in the market (Howar, 2014). Customer reviews indicate that the new technological additions to the Hyundai genesis 2015 are a plus. They also appraise its high-quality standards and its affordable price (Howard, 2014). SWOT Analysis The SWOT analysis of Hyundai Genesis 2015 relies on the performance of Hyundai Motor Company. However, as a model, the car has its strengths, weaknesses, opportunities, and threats. Strengths Strong Growing Brand. Since the introduction of the first model of the Hyundai Genesis in 2009, the brand has grown stronger with every new release. In addition, the company has introduced its brands in major markets such as the USA. Even as a late entrant, it has learned from other market players following the strategies of successful market players such as, Toyota. It is also avoiding the actions that have led to the decline of other companies such as Ford in the U.S. market, including unmonitored inefficiencies in production and resource management (Howard, 2014). Low Cost in the Implementation of New Technology. Other rival firms have invested a lot of funds in the discovery of new technology. Therefore, Hyundai can implement similar technology at a lower cost. This strength boosts the companys efficiency and market strength. It has enabled the Hyundai Genesis 2015 to have improved technology, such as enabling the driver to view the blind spots. Research and Development. Investment in research has led to the creation of automobiles which possess the features needed in the market at a cheaper price. This feature makes Hyundai Genesis 2015 strong in the market. The creators improved the characteristics of earlier models making them recognisable in the market. Weaknesses Low Brand Power and Brand Recognition. The company is a late entrant in major markets such as the USSA and Europe. As a result, its brand is shadowed by major market players such as Audi, Cadillac, BMW, and Mercedes. It makes it hard for Hyundai to grab a wide range of customers. Few Previous Buyers. Most consumers research about previous buyers of cars before purchasing. They assess the feedback from previous buyers. As a result of the small pool of previous buyers to offer feedback, some careful customers may hesitate to buy the 2015 model. Opportunities Increasing its Share in Target Markets. The brand can increase the companys shares in the market. According to the reviews provided by previous customers, the Hyundai Genesis 2015 is a suitable mid-luxury vehicle. It can increase its market share by improving its products and providing what the competitors fail to provide. Product Life Cycle Yet to reach Maturity. Since its inception in 2009, the Hyundai Genesis brand has not yet reached its maturity, unlike most competitors, who are already in the decline phase. Therefore, Hyundai can gain market share back from the declining companies. Technological Advancement. The company can utilise available technology to improve the current model. The company can modify its products and incorporate technology to satisfy consumer needs and increase its market share. Threats High Fuel Prices. Increase in the price of fuel is beyond the control of the company, but it reduces the ability of consumers to maintain a vehicle. Therefore, clients may not purchase the car due to high prices of fuel. Competition. Hyundai Genesis 2015 faces stiff competition from the well-established brands such as Audi, BMW, and Mercedes. The competitors have big market shares and customer loyalty. As a result, they can introduce cars with the features that the market needs so as to retain their market share. 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The 1932 Olympic Games in Los Angeles - History

The 1932 Olympic Games in Los Angeles - History The 1932 Olympic Games in Los Angeles, United States For a while, ​it seemed as if no one was going to attend the 1932 Olympic Games. Six months before the Games were to begin, not a single country had responded to the official invitations. Then they started to trickle in. The world was mired in the Great Depression which made the expense of traveling to California seem nearly as insurmountable as the distance. Neither had many of the spectator tickets been sold and it seemed that the Memorial Coliseum, which had been expanded to 105,000 seats for the occasion, would be relatively empty. Then, a few Hollywood stars (including Douglas Fairbanks, Charlie Chaplin, Marlene Dietrich, and Mary Pickford) offered to entertain the crowd and ticket sales picked up. Los Angeles had constructed the very first Olympic Village for the Games. The Olympic Village consisted of 321 acres in Baldwin Hills and offered 550 two-bedroom portable bungalows for the male athletes, a hospital, post office, library, and a large number of eating establishments to feed the athletes. The female athletes were housed in the Chapman Park Hotel downtown, which offered more luxuries than the bungalows. The 1932 Olympic Games also debuted the first photo-finish cameras as well as the victory platform. There were two minor incidents worth reporting. Finnish Paavo Nurmi, who had been one of the Olympic heroes in the past several Olympic Games, was considered to have turned professional, thus was not allowed to compete. While mounted on the victory platform, Italian Luigi Beccali, winner of the gold medal in the 1,500-meter race, gave the Fascist salute. Mildred Babe Didrikson made history at the 1932 Olympic Games. Babe won the gold medal for both the 80-meter hurdles (new world record) and the javelin (new world record)  Ã¢â‚¬â€¹and won silver in the high jump. Babe later became a very successful professional golfer. Approximately 1,300 athletes participated, representing 37 countries. For More Information: History of the OlympicsList of the Olympic GamesInteresting Olympic Facts

Connecting Content and Kids Essay Example | Topics and Well Written Essays - 750 words - 21

Connecting Content and Kids - Essay Example Understanding provides the intellectual diet that enables the students to gain confidence. I find this information to be useful and it is also true as it applies to all the learners. The students have to understand what is being taught to them before they can utilize the knowledge. The teachers should therefore focus on ensuring that the students have understood the lesson taught. On the other hand, it is responsibility of those developing the curricula to focus on aiding the students to easily understand what is being taught. The curricula should however act as the catalyst for enabling the students to develop a better understanding. This is an indication that the presence of a good curriculum does not guarantee better performance by the students. The article emphasizes that the teachers should ensure that they are aware of both the quality of the curriculum and the instructions that they use. This is considering that the levels of understanding differ among the students. It is the responsibility of the teachers to ensure that all the students gain adequate knowledge and skills. I think this information is important to both the teachers and the students. This is considering that the teachers understand the curriculum well in most cases. The teachers also need to use a wide range of skills to enable the students to understand what is being taught. The article also suggests that few teachers are able to translate ideas into classroom practice. I think is ids an issue of great concern as it contributes to the failure of most of the students. This is considering that most of the students rely on the abilities of their teachers. The teachers are supposed to create and use the models that will impact positively on the success of the students. Key attitudes and skills are required for the purposes of developing responsive teaching.

Poe's The Cask of Amontillado Essay Example | Topics and Well Written Essays - 500 words

Poe's The Cask of Amontillado - Essay Example "The Cask of Amontillado" is an ultimate tale of revenge which explores how pride can overwhelm a person causing him to pervasively obtain the revenge he believes he and his family is worthy of as well as how pride can become the ultimate instrument for a person's death. Through his artistic skill of combining various literary techniques, Poe portrays why a person overwhelmed with pride is in a grave danger. It should be noted that pride solely controlled the actions of the main characters, Montresor and Fortunato. The pride of Montresor has become his main motivation in plotting his horrific revenge. The opening statement of the story justifies this: "The thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult I vowed revenge." Even though the story fails to clearly identify how Montresor was insulted by Fortunato, it becomes apparent that the former regards himself very highly enough for his pride to be severely hurt and stung because of this. This pride motivated him not only to punish but "punish with impunity." Thus, Montresor states, that he should not "fail to make himself felt to him as such to him who has done him wrong." The murderer is overwhelmed by his self-righteousness, justifying even a horrible crime like murder. Montresor's murder of Furtonato can also be interpreted as his quest of redeeming the pride of his great family.

Identify the key characteristics of the health care services external Essay

Identify the key characteristics of the health care services external environment and discuss their implications for for the pro - Essay Example Whereby, external environment may involve analyzing Strength, Weakness, Opportunities and Threats that may affect provision of health care service (SWOT analysis). On the other hand, internal environment of a health care service may involve determining hospital clients, competitors, stakeholders/collaborators as well as climate which an organization is operating in (Muller, Bezuidenhout and Jooste, 2006). External factor may include; a social, religious believes, occupation and education level may affect provision of health care services (Hitchcock, Schubert and Thomas, 2003). In addition, health campaigns via the social media may influence people behaviours towards health services. For example; health mass media may sensitize and encourage people on the importance of early diagnosis and treatment of diseases. This in turn may have a significant impact on provision of health services (Moseley, 2009). Economic factors may further affect provision of health services. For example, the d iscrepancies in people levels of income may determine the accessibility of health services. Whereby, poor people may not be in a position to afford quality health services unlike the affluent. Additionally, laws and regulations may affect provision of health services because organization must observe established health standards. Hospitals and health organizations must protect the environment and ensure that people take medical insurance cover. On the contrary, internal factors may involves people believes and their core values with respect to the provision of health care services. Connectively, internal factors may further involve the level of knowledge among the people. This may significantly impact provision of health services because people with higher level of knowledge are likely to seek health services than the less knowledgeable members of the society (Muller, Bezuidenhout and Jooste, 2006). Key characteristics of the health care services external and Internal Health Care En vironment External Health Care Environment The United Kingdom health care service contains the following characteristic; population size, mandate, accountability, funding and managing performance. Population characteristic entails actions undertaken by various bodies such as strategic health authority which is responsible for a population of 2.6-7.5 million people. In addition, the primary care trust was responsible for a population of more than ninety thousand people. On the other hand, the public care trust collaborated with local authorities in provision of health. In addition the general practice and foundation trust were also involved in health population (The Change Foundation’s, 2009). Mandate involves the duties and responsibilities that system managers, commissioners and General practice should execute. For instance, system managers should not only make health plans but they should also monitor the progress of both National Health Service and Primary Care Trust. On t he contrary, health care commissioners have a duty of developing local health strategies as well as monitoring and integrating social and health services. In addition, general practice (GP) such as nurses, pharmacist therapist, opticians and dentist they have a both clinical and managerial responsibility (The Change Foundation’s, 2009). In above connection, Secretary of state for health and department of health should be accountable in quality of health and ensure close monitoring of both National

Biodiversity and Ecosystem Essay Example for Free

Biodiversity and Ecosystem Essay a. Round 1 = In this round I removed lichens from the ecosystems. This would have a huge effect on the ecosystem because they play a role in the creation of soil where plants obtain nutrients. If they are taken out it can affect trees and flowers which affect bees, because they depend on them. This also effect humans that depend on the bees for honey and the fruit that the bees help pollinate. b. Round 2 = In this round humans was removed. By removing humans there was a little effect on the ecosystem. We are the top of the food chain and, but our actions do more damage then good for the environment. c. Round 3 = In this round bees was removed. This is a huge problem in today’s environment and effects the pollination of plants. Because of the removal of bees it really affects the ability of plants to produce fruits, which allow humans food. d. Round 4 = In this round flowers was removed. This was an affects to the ecosystem because flowers deliver food for bees. Bees provide honey and pollinate plants. Because of the removal of flowers it eventually removes bees which effect humans and the food chain. 2. Provide one action we as humans engage in that leads to the extinction of each of these components. Action affecting Lichens = Humans affect lichens with air pollution, industrialization and the introduction of sulphur dioxide can kill lichens. (Air Quality and Lichens, 2014) Action affecting Trees = Humans cut down trees to use for lumber, and to expand. This deforestation is the largest way for humans to affect trees. Action affecting Flowers = The way humans are affecting the flowers is by over population and polluting the air with automobiles that can produce acid rain. Action affecting Bees = The actions that humans take to affect bees is by destroying habitats, 3. Provide three specific actions that humans can take to minimize our impact on the ecosystem and ensure the survival of lichens, trees, flowers, and bees. Action 1 = Humans can reduce the amount of pollution that produced by using more efficient automobiles and public transportation. Action 2 = Humans can reduce the amount of pollutants the produce by using more efficient automobiles and public transportation. Action 3 = The other action they can do to minimize the impact on the ecosystem is to recycle this will save the need to destroy habitats for more resources. Experiment 1: Diversity of Plants Table 2: Number of Each Plant Species Present in Pot 1 and Pot 2 Species Observed Number in Pot 1(sunlight) Number in Pot 2(shade) Zinnia 2 1 Marigold 2 2 Morning Glory 3 1 Cosmos 8 4 Ryegrass 3 2 Total Number of Species in Pot: 18 10 POST LAB QUESTIONS 1. Develop a hypothesis on which pot you believe will contain the highest biodiversity. Hypothesis = I believe that the plants that are in the sun will develop the highest biodiversity. 2. Based on the results of your experiment, would you reject or accept the hypothesis that you produced in question 1? Explain how you determined this. Accept/Reject = I accept my hypothesis because the flowers that I grew in the planter that I placed in the sun made the most flowers and different types. 3. If each pot was a sample you found in a group of wildflowers, would you determine based on the diversity of flowers that the ecosystem is healthy? Why or why not. Answer = I was so impressed with the amount of flowers that grew in both environments. In my determination based on the diversity of flowers that the ecosystem is healthy. There was actually a lot of plants in both of the environment but of course the ones in the sunlight had a healthier ecosystem. 4. How does biodiversity contribute to the overall health of an ecosystem? Provide specific examples and utilize at least one scholarly resource to back your answer. Answer = Biodiversity is very important to the health of an ecosystem. The greater species diversity is it ensures natural sustainability for all life forms. It provides natural services such as soil protection, water resources, pollution breakdown, food, medical resources, and future resources, according to Shah (2014). She states â€Å"Each species depends on the services provided by other species to ensure survival. It is a type of cooperation based on mutual survival and is often what a â€Å"balanced ecosystem† refers to†(2014). Crops are used to feed cattle, then the cattle waste nourishes the crops. Crops, as well as yielding grain also yield straw , the straw provides organic matter and fodder, crops are therefore food sources for humans and animals then the soil and organisms such as bacteria and algae serve as nitrogen fixers. Rodents, then aerate the soil and improve its water-holding capacity Spiders, centipedes and insects grind organic matter from the surface soil and leave behind enriched droppings. This large biodiversity is accentual to maintaining health crops and animals for the food supply.

Fern Hill :: essays research papers

The poem "Fern Hill", by Dylan Thomas, is being told by a speaker who is recalling his youthful past. Many images, symbols, and metaphors increase the depth of the speaker's message to the reader. An image that is spoke about alot in the poem is the color of gold. Gold is usually used with youthful objects. Gold represents vibrance. Vibrance is usually associated with youth. Gold appears in the following locations: "Golden in the heydays of his eyes" "Trail with daisies and barley" "Golden in the mercy of his means," "And green and golden I was huntsman and herdsman, the calves" "And the sun grew round that very day." "In the sun born over and over," "Before the children green and golden" A symbol in the poem occurs: "And honoured among wagons I was prince of the apple towns." Princes are those who have a lot of political and social power. What separates them from kings, is that princes are generally young, at least younger than their fathers. Many metaphors concerning the opposite of youth, aging, are located in the entirety of the last stanza of the poem. " Nothing I cared, in the lamb white days, that time would take me Up to the swallow thronged loft by the shadow of my hand, In the moon that is always rising, Nor that riding to sleep I should hear him fly with the high fields And wake to the farm forever fled from the childless land. Oh as I was young and easy in the mercy of his means, Time held me green and dying Though I sang in my chains like the sea." "In the moon that is always rising" reveals that the speaker has experiances what seems like countless days and nights. "The childless land" means that where the speaker was before, everyone has grown up by now.

Ottomans Versus the Safavids

Many empires of Middle East civilizations have had strong political and social structures. Two of these empires are the Ottomans and the Safavids. The rise of the Ottomans correlates with the decline of the Roman Empire, which generated the shift in power from a singular Christian European society to a more Islamic influence. The Ottoman people became powerful in Asia Minor, which collapsed as a Seljuk Turk Kingdom, in the 13th to 14th centuries. The Safavids rose to power following the collapse of the Turkic Empire and invasion of the Mongols in the 13th and 14th centuries. Although the Safavids had advanced political and social systems, the Ottoman empire had more efficient political and social methods. The Ottomans and the Safavids both had strong features to their political systems. The Ottomans controlled using a strong military, use of weapons, and an extensive bureaucracy. Their empire was known to be geared for warfare. The Ottoman empire had strong governmental power. They ruled in their center of Constantinople, which the Ottomans built defense walls around, aqueducts in, and was where they opened their markets. Absolute power was granted to their Sultans, such as Suleymon the Magnificent. Another unique political factor of the Ottomans was their use of Janissaries. Janissaries were Ottoman infantry divisions that were made up of boys that were legally slaves that were captured and forced to fight. They were extremely strong and beneficial to the Ottomans. The Safavids ruled under the control of a Shah, or emperor. Some of these Shahs were Abbas the Great, Tahmasp I, and Isma’il. A large part of the Safavid political control was their followers who were given the nickname â€Å"Redheads† due to their red headgear. Similar to the Ottomans, the Safavid also had one especially great leader who led the empire to good times and success. This Shah was Abbas The Great, who, like Ottoman janissaries, captured boys from southern Russia for the military and created a grand and powerful army. There were many differences between these empires because the two empires tended to stay separate from each other. When the Ottomans went to advance into the Safavid territory they had to retreat because it was too far away from the supply areas that the Ottomans survived off of. Due to this and other reasons the two seemed the stay separate and just pay attention to other areas and what they could do to better their empires individually. The social life of the two empires were similar in some ways and not at all similar in others. The trade of the Safavid was also more advanced. There were roads built and workshops made during the time of the Safavids. The Ottomans had more religious tolerance than the Safavids did. These two societies for women were very similar. In both of these empires many women in the Islamic heartlands struggled against social restrictions in dress and confinement. In both of the empires, the women were politically weak. They had little to no power over the decisions and politics of the empires. They were meant to be loyal to men and to be veiled. Both of these empires captured boys for their militaries. These men were considered slaves with few social rights, although they did have more then women. Even though the Safavids had many strong ideas on the correct political and social way to run their empire, the Ottoman empire had more efficient and advanced methods. The Ottomans used more warfare than the Safavids. But, the rights of women were the same in both empires. The Ottomans and the Safavids were both strong political empires of their time, with improved and efficient political and social systems.

Critical Review †On Becoming a Leader by Warren Bennis Essay

Everywhere you trip is where the treasure lies. While looking for a book for my class assignment I bumped into tremendous amount of them talking about leadership. Why there are so many? Why has leadership received so much attention? Which one I have to pick? Why we study leadership at all? Isn’t it what coming with years of experience? Many people believe that a leader is an aggressive person who â€Å"inspires† others to work hard to accomplish important tasks. Then why those publications take a colossal part in the market of popular books? Is leadership a learned behavior? â€Å"On Becoming a Leader† by Warren Bennis is the book I picked, intrigued by the front cover announcement â€Å"The Leadership Classic†. Warren Bennis’s approach in this book can be described as a â€Å"leadership by looking around†. He discusses the essence of leadership and how individuals become leaders by examining numbers of successful leaders. Presence of these examples is very helpful, because we can integrate those leadership qualities into our own lives. In the very beginning of his book Bennis said â€Å"leadership is like beauty: it’s hard to define, but you know it when you see it† . This statement is reflective throughout the book in those examples. In the introductions – one written for the original publication and one a few years later – Bennis states his premises about leadership. He believes that everyone has the capacity for leadership . Why he wants us, his readers, to be so confident? He acknowledges that there are no rules and predictable patterns in leadership, but still encourages us to take risk, make mistakes, and express ourselves to become a successful leader. He firmly believes leaders are made, not born . Learning and developing abilities are more important that the ability one was born with. Those who took risk, made mistakes, and reflected to own failure – understood, thus, learned from the experience, and become leaders. â€Å"On Becoming a Leader† is based on the assumption that leaders know who they are, what their strengths and weaknesses. Bennis’s position is that â€Å"becoming a leader is synonymous with becoming yourself† . The statement seems very simple, but it is difficult indeed. What he really means is that no one can teach how to become ourselves, how to take charges, how to fully-express ourselves. Leaders are those who were able to accomplish those tasks. In the first section of the book Bennis argues that a lack of leadership is one of the greatest dangers to society. He claims that America lost its way – â€Å"We forgot what we were here for.† Certainly, there are not enough leaders in organizations, but the world isn’t that bad. The world changes drastically. Most of the CEOs in America do not know how to use computers. Does it make them bad leaders? We always need competent leaders of any types and levels. Bennis’s leaders are those who adapt changes. Very critically Bennis claims that â€Å"after World War II, America was chiefly notable for its bureaucrats and managers, its organization men, its wheeler-dealers who remade, and in some cases unmade, the institutions and organizations of America, in both the public and private sectors . By this statement, Bennis encourages us to master the context , to take another look at what good leaders are. Bennis sets three reasons why he believes leaders are important. First, leaders are responsible for organizational effectiveness. Second, in the world of constant changes, leaders must provide stability to an organization. Finally, leaders are the only ones to build integrity and trust within an organization. Nevertheless leadership is a complex process and most people fail to master the context. Bennis gives very interesting example of a leadership failure – â€Å"Ed†; he had fantastic management skills, but never really understood what it takes to be an effective leader. Unfortunately, most of us tend to function on Ed’s level. He failed because he was not able to make people willing to follow him. Leaders like him lack most important qualities such passion, integrity, trust, curiosity, daring and guiding vision. Often, these qualities are subjected in stress, hard work, and adversity. â€Å"Ed† is a perfect image of a good manager, but not a leader. Bennis very clear define this difference – â€Å"The manager does things right; the leader does the right thing.† In the next section of â€Å"On Becoming a Leader† Bennis describes the necessity of self-knowledge for future leaders. Norman Lear, producer, screenwriter and director, is frequently referenced by Bennis. Using his character, Bennis contends that self-knowledge is best achieved by the four lessons. 1. you are your own best teacher 2. accept responsibility 3. you can learn anything you want to learn 4. true understanding comes from reflecting on your experience Explore these lessons to become a successful leader. Bennis also discusses the problem of diminishing cultural awareness and how it holds back the emergence of leadership. To become a true leader, one must know the world as well as know oneself. He explains the benefits of expanding the limits of our world by traveling to other countries and learning new cultures. We need to develop respect for diversity, and those who are inherently curious will become true leaders. Finally, Bennis talks about learning through adversity. What can be better than to be able to transform the experience into wisdom? Some of the best learning and creative, innovative ideas come from having to work through crisis. The more obstacles and deterrents you come across, the more you learn and the better you evolve into a more effective leader. However, not all can survive from failure, and very often physical boundaries stifle leadership capabilities. Furthermore, Bennis compare leadership skills with the acquisition of good â€Å"people skills†. He argues that outstanding leaders are able to express concern and respect for fellows. It is not necessary to be a charismatic leader to inspire trust and loyalty in his/her followers. But how make someone to trust you? How to convict someone that following is the best thing to do at the time? Bennis claims that all this can not be taught, but it can be learned. Human sensitivity, tact, compassion, and diplomacy would make one a good leader. More importantly, he supports it with examples of Barbara Corday and Herb Alpert , outstanding leaders exercise empathy when working with colleagues and other leaders. Regarding empathy, Bennis remarks – â€Å"I’ve known leaders who have had none of it and nevertheless were leaders, but those who have had that quality have moved and inspired me more† .  Leaders are the ones who support those whom they lead whether through the use of empathy or through other means. According to Bennis, only leaders who have these qualities can be expected to be America’s future leaders. Finally, while Bennis stresses that all human beings have the ability to lead, his choice of â€Å"outstanding leaders† is quite selective. Rather than selecting leaders from various industries and even countries, Bennis choose high-ranking leaders in large corporate and governmental positions. Those are CEOs and presidents, lawyers, movie directors. It was hard to associate some fields such entertainment industry with traditional fields of leadership (i.e. military, sports). In his book, Bennis encourages us to travel, learn others cultures, but his list of â€Å"outstanding leaders† composed primarily of native born leaders from the United States . In addition, this endless list of characteristics and qualities presented throughout the book is absolutely overwhelming. Even though, I believe this book should be at the top of the reading list in any serious study of leadership. The book is of value to a wide spectrum of people. Those who are currently at a leadership position will be inspired to be better leaders. Those who are â€Å"followers† will gain a better understanding of how crucial is their own role, as well as better understanding of what their own leaders are facing. I personally started to think that I can be a better person, leader in my own life. It does motivate and help to evaluate ourselves. I also feel that I will come back to this book and read it again to discover entirely new insights. Perhaps the reason that this book is simple and so adaptable is author’s belief that anyone can be a leader. Think about that: â€Å"it’s much easier to express yourself than to deny yourself.† And of course, Bennis’s advice is well-taken: we can all be leaders in whatever we do.

Pushing the Color Line- The Effects of Skin Tone in the Live essays

Pushing the Color Line- The Effects of Skin Tone in the Live essays Pushing the Color Line- The Effects of Skin Tone in the Lives of African Americans Skin tone and darkness has greatly influenced and divided the African American community in the areas of social class, political involvement, and education for over a century. Not only have skin colors divided human beings into racial groups, but also skin color has divided a racial group into classes. Europeanization of African peoples is not merely restricted to language, lifestyle, and religion. The intermingling of African slaves with European slave masters created a new breed of Negro: mulatto. This new Negro learned to exist in the middle of two social segregated racial groups; living as a mixture of whit and black. They learned that they were not as good as white men and women but that they definitely were not as bad or beastly as the average black slave. White society, however, grouped this hybrid race with the average black slaves and the entire group became known as African Americans. Skin tone and darkness has greatly influenced and divided the African American community in the areas of social class, political involvement, and education for over a century. 1. Maintaining an even and light skin tone and color is important in maintaining good social standings. 2. The introduction of hair relaxers and skin bleachers encourage the further perpetuation of the white is right doctrine. 3. Intraracial segregation administrated social clubs and neighborhoods 4. Mulattos and light skinned blacks were more politically involved in the reconstruction government. 5. Mulattos and light skinned blacks were more likely to be educated. ...

Chlorophyll Definition and Role in Photosynthesis

Chlorophyll Definition and Role in Photosynthesis Chlorophyll is the name given to a group of green pigment molecules found in plants, algae, and cyanobacteria. The two most common types of chlorophyll are chlorophyll a, which is a blue-black ester with the chemical formula  C55H72MgN4O5, and chlorophyll b, which is a  dark green ester with the formula C55H70MgN4O6. Other forms of chlorophyll include chlorophyll c1, c2, d, and f. The forms of chlorophyll have different side chains and chemical bonds, but all are characterized by a chlorin pigment ring containing a magnesium ion at its center. Key Takeaways: Chlorophyll Chlorophyll is a green pigment molecule that collects solar energy for photosynthesis. Its actually a family of related molecules, not just one.Chlorophyll is found in plants, algae, cyanobacteria, protists, and a few animals.Although chlorophyll is the most common photosynthetic pigment, there are several others, including the anthocyanins. The word chlorophyll comes from the Greek words chloros, which means green, and phyllon, which means leaf.  Joseph Bienaimà © Caventou and Pierre Joseph Pelletier first isolated and named the molecule in 1817. Chlorophyll is an essential pigment molecule for photosynthesis, the chemical process plants use to absorb and use energy from light. Its also used as a food coloring (E140) and as a deodorizing agent. As a food coloring, chlorophyll is used to add a green color to pasta, the spirit absinthe, and other foods and beverages. As a waxy  organic compound, chlorophyll is not soluble in water. It is mixed with a small amount of oil when its used in food. Also Known As: The alternate spelling for chlorophyll is chlorophyl. Role of Chlorophyll in Photosynthesis The overall balanced equation for photosynthesis is: 6 CO2 6 H2O → C6H12O6 6 O2 where carbon dioxide and water react to produce glucose and oxygen. However, the overall reaction doesnt indicate the complexity of the chemical reactions or the molecules that are involved. Plants and other photosynthetic organisms use chlorophyll to absorb light (usually solar energy) and convert it into chemical energy. Chlorophyll strongly absorbs blue light and also some red light. It poorly absorbs green (reflects it), which is why chlorophyll-rich leaves and algae appear green. In plants, chlorophyll surrounds photosystems in the thylakoid membrane of organelles called chloroplasts, which are concentrated in the leaves of plants. Chlorophyll absorbs light and uses resonance energy transfer to energize reaction centers in photosystem I and photosystem II. This happens when energy from a photon (light) removes an electron from chlorophyll in reaction center P680 of photosystem II. The high energy electron enters an electron transport chain. P700 of photosystem I works with photosystem II, although the source of electrons in this chlorophyll molecule can vary. Electrons that enter the electron transport chain are used to pump hydrogen ions (H) across the thylakoid membrane of the chloroplast. The chemiosmotic potential is used to produce the energy molecule ATP and to reduce NADP to NADPH. NADPH, in turn, is used to reduce carbon dioxide (CO2) into sugars, such as glucose. Other Pigments and Photosynthesis Chlorophyll is the most widely recognized molecule used to collect light for photosynthesis, but its not the only pigment that serves this function. Chlorophyll belongs to a larger class of molecules called anthocyanins. Some anthocyanins function in conjunction with chlorophyll, while others absorb light independently or at a different point of an organisms life cycle. These molecules may protect plants by changing their coloring to make them less attractive as food and less visible to pests. Other anthocyanins absorb light in the green portion of the spectrum, extending the range of light a plant can use. Chlorophyll Biosynthesis Plants make chlorophyll from the molecules glycine and succinyl-CoA. There is an intermediate molecule called protochlorophyllide, which is converted into chlorophyll. In angiosperms, this chemical reaction is light-dependent. These plants are pale if they are grown in darkness because they cant complete the reaction to produce chlorophyll. Algae and non-vascular plants dont require light to synthesize chlorophyll. Protochlorophyllide forms toxic free radicals in plants, so chlorophyll biosynthesis is tightly regulated. If iron, magnesium, or iron are deficient, plants may be unable to synthesize enough chlorophyll, appearing pale or chlorotic. Chlorosis may also be caused by improper pH (acidity or alkalinity) or pathogens or insect attack.