Strategic Accounting for Decision Making Case Study

Strategic Accounting for Decision Making - Case Study Example Furthermore, the decision by the Sentinel institute to explore the opportunities in small towns and sub-urban areas demoralized the spirit of the Fitness Forever. The Sentinel intended to launch its activities in Fitness Forever region in an aggressive manner, and further intended to ensure that the expansion phase is implemented soon after the official opening of their first branch in the region. Sentinel has relative stable edge over Fitness Forever, the former is renowned 'for its strong sales culture', which has motivated the consumers towards the Sentinel. The Sentinel on its behalf has been successful in the exploration and the efficient utilization of the available opportunities. The management of the Fitness Forever organization was of the opinion that 'the Fitness Forever's traditions of personal service could ride out any waves made by Sentinel', the element of over-confidence led to the least preparation on the behalf of the Fitness Forever organization which brought unexp ected and catastrophic revealing for the institution. It was observed, and complained that the staff of the organization were neither helpful nor polite towards their customers, and were strange and least informed about the products and services launched and offered by the institution for the purpose of value addition. It was further observed that Sentinel was fully prepared and planned to 'flex its considerable muscle in Waterston'. In this regard, the institution announced its plan to inaugurate more than two branches in the Fitness Forever area, at parallel; the institution took 'very aggressive moves in pricing its checking and savings accounts'. The Fitness Forever was not prepared to tackle the result oriented techniques and methodologies of the Sentinel, and popular and prominent aspect of the Sentinel's sales culture was ignored and avoided. The ordeal placed the Fitness Forever in challenging position, and level of anxiety among the management of the Fitness Forever institu te was visible gradually. The Fitness Forever was vulnerable towards two different threats i.e. Sentinel emergence in the region, and the leadership complacency issue, relevant to the management of the Fitness Forever. The employees of the Fitness Forever have expressed their ignorance towards the techniques commonly adopted in the practices, and have further expressed their inability to sale the products in the market. The employees have expressed their reluctant towards the learning of the sales practices, and belief that their profession doesn't require them to be 'pushy salesman', the concept of sales is void and misinterpreted. It has been learnt that the branch officers have complained about the lack of coordination and cooperation from the operations group. The lack of friendliness and teamwork has demoralized the employees, and operation group has been criticized for its 'rigid adherence to obscure procedures, and lack of sensitivity towards the needs and requirements of the branch officers and local employees' (David, 2006). The branch managers revealed that the sales efforts have been hampered by the requirement of the documentation in an excessive manner. The behavior and the conduct of the employees have been criticized by the customers, 'tellers are fine but the higher you go, the worse the service'. The customers